Growth marketing London · European markets
I like figuring out what makes people pay attention, and what makes them stay.
I’ve always been interested in what makes people choose one thing over another. Marketing gives me a way to understand those choices and turn what I learn into clearer messages, better experiences and stronger decisions.
Selected work Two clearly labelled tracks
Professional work shows what I have delivered in-role. Independent work gives me room to explore an observation and develop it into a strategic point of view.
Campaigns, content and channels I helped build, run and improve as part of my roles.
↓02Independent workCase studies + strategySelf-directed case studies that turn an observation into a clear marketing argument.
↓Project index Explore what’s here now
A quick route through the professional projects, measurable results and independent case studies already in this portfolio.
+16.9% total views year over year, with ad views up 44.3% across the two-month period.
One channel scaled into six interest-led communities with 40K+ members.
A workflow tool that reduced a daily process from around six hours to three.
A recurring content property that turned new innovations into clear, relevant stories for its audience.
A strategy exploring how discovery changes when social feeds become places to buy.
A strategic hypothesis built from an everyday product and social behaviour.
A Damson Madder analysis that reframes fashion loyalty around desire, behaviour and brand gravity.
Here’s a bit of a “background check”
I was born and raised in Poland in a Vietnamese family. Amsterdam took me into media and digital culture; Bristol added management and marketing; London is where I’m now building my career.
Each move took me beyond what was familiar. It taught me to adapt quickly, embrace different cultures, stay curious and keep learning, especially outside my comfort zone.
Languages
Speaking Polish, Vietnamese and English also means understanding different social cues, tones and contexts. It helps me adjust how I listen, communicate and connect with people.
How I thinkSmall signals, bigger picture
I don’t treat a number as the answer. I use it as a clue: check the context, listen to the people closest to it and decide what is worth changing next.
Identify the behaviour or result that deserves a closer look.
[ADD REAL EXAMPLE]Check the message, audience, timing, product and context.
[ADD REAL EXAMPLE]Bring qualitative context and performance data together.
[ADD REAL EXAMPLE]Build, test, track and improve the next iteration.
[ADD REAL EXAMPLE]Experience Career progression
Mar 2020 to Jan 2021
Michael Kors · AmsterdamWorked directly with customers in a fast-paced retail environment, learning to understand needs quickly and communicate value clearly. Used digital clienteling tools to stay in touch, support repeat visits and build longer-term relationships.
Jan 2021 to Jun 2022
TrendWatching · AmsterdamThis was my first glimpse of go-to-market strategy: seeing how research, positioning, content and launch activity work together, while turning fast-moving consumer trends into clear B2B stories.
Nov 2022 to Nov 2023
Atolls · UKStarted in social media, building hands-on experience across content, community and day-to-day campaign delivery.
Role 1/3 · startedNov 2023 to Jul 2025
Atolls · UKBuilt a more analytical approach to content, using performance data to understand audience response and improve what we published. Worked across teams and stakeholders on broader seasonal campaigns, including Black Friday and Prime Day.
Role 2/3 · promotedJul 2025 to Present
Atolls · LondonNow carry work from audience and message through to campaign delivery, lifecycle content and performance across the UK and Poland, while experimenting with AI to make the workflow faster and more focused.
Role 3/3 · currentOne company. Three roles. More ownership at every step, from publishing content to shaping the message, coordinating campaigns and improving performance.
Professional work Completed in-role
I like the thinking part, but I’m also used to being the person who has to make it happen: building the campaign, writing the message, testing it, tracking it and iterating from the result.
A daily content property that meant finding the clearest story in a new innovation and translating it for the audience.
Supported the go-to-market launch of Amplify, now called the Trend Intelligence Platform, and helped bring the new product to its audience.
Explore the Trend Intelligence PlatformHelped keep the community active through social, broadcast and direct messaging channels.
Day to day Channel management
I handled the practical rhythm behind it: publishing, responding, adapting the message and showing up consistently across channels.
I started in social media and grew into work that connects the audience, the message, the execution and the result.
See career progressionProfessional results Atolls · HotUKDeals Facebook
HotUKDeals was already a large, established channel. I worked on its day-to-day Facebook content: selecting opportunities, shaping the post, publishing it and learning from the response. The percentages below show page-level movement during the period; the post examples show content I directly worked on.
1 October to 30 November 2025 · compared with the previous year
2,696,817 total · two-month period
345,786 total · two-month period
632 total · two-month period
Takeaway Page-level views increased 16.9% year over year, led by 44.3% growth in views from ads. Click-ins were comparatively stable at +3.0%, while the number of unique Facebook threads increased 27.2%.
Click any screenshot to inspect the source data.
Page-level Meta Business Suite data from 1 October to 30 November 2025. Total views increased 16.9% year over year; organic views rose 14.4% and views from ads rose 44.3%. The raw totals are shown in the screenshot for context.
Metabase data for 1 October to 30 November 2025. Facebook click-ins increased 3.0% year over year, from 2,618,882 to 2,696,817. The total is included as context rather than the headline result.
A HotUKDeals Facebook post published on 17 November 2025 reached 2.0M views, 1.2M viewers and 1.3K interactions.
A selected HotUKDeals post reached 1.1M views, 726.8K viewers and 873 interactions.
A selected HotUKDeals post reached 987.7K views, 645.2K viewers and 795 interactions.
What the numbers mean The page-level, click and thread figures cover HotUKDeals Facebook performance from 1 October to 30 November 2025. The individual post figures show selected content I worked on.
Atolls · Facebook broadcasts Community + copywriting
I started with one broad broadcast channel and helped scale it into six interest-led communities. Each one was shaped around what its members cared about, so the subject, timing and message stayed relevant to that audience.
Members across six tailored Facebook broadcast channels.
From the opening line to the CTA, the copy was adjusted to the channel, the deal and the response I wanted to invite.
The Real Time Trending Threads dashboard, developed with the data science team, ranked and categorised deals using live performance signals such as unique click-outs. I used it to choose what was worth sending, so selection was informed by data rather than guesswork.
Make each broadcast feel worth opening: a curated selection of the best, most relevant picks for that community, not a stream of every available deal.
Use language that feels human, specific and natural to the interest group receiving it.
Make the next step obvious, then use reactions, questions or polls when participation adds something.
Atolls · workflow tool Professional project
A connected workspace for discovering content opportunities, creating the work, publishing it and learning from performance.
Roughly half the time, with more space left for judgement, quality and learning.
The daily workflow involved too many manual steps and handoffs. Moving from discovery to publishing and review could take around six hours.
Pepper Studio brought the main stages into one clearer flow, making the process easier to manage, repeat and improve.
Background Education + achievements
MSc, Managementwith Marketing
BA, Media and InformationTrack: New Media and Digital Culture
Awarded through the University of Bristol’s Think Big initiative, recognising academic distinction and demonstrated leadership potential.
Completed the MSc in Management with Marketing at Distinction level, reflecting strong performance across the postgraduate programme.
Independent work Self-directed concepts
These projects let me follow a question all the way through: notice the behaviour, build a hypothesis and decide what I would test next.
These are self-directed studies. They were not commissioned by, or created in affiliation with, the featured brands.
A strategy built around a simple question: what changes when the feed becomes the storefront?
View case study
A hypothesis that starts with an everyday moment: people watching AirDrop work when they cannot join in.
View case study
A Damson Madder analysis that questions repeat purchase rate and proposes Brand Gravity as an alternative view of loyalty.
View case studySupporting details The small print
Tools and formal training support the work; the outcomes above are the headline.
Google Analytics · GA4 · Excel · Metabase
Canva · Adobe Creative Suite · PowerPoint · Figma · OpenAI Codex · Claude AI
HubSpot · Meta Business Suite · Sprout Social · Hootsuite
What I’m looking for Growth + product marketing
I’m also exploring where AI can help me learn, test and build better, without losing the judgement that keeps the work grounded.
Have a role, project or conversation in mind? Get in touch.
