Growth marketing London · European markets
I like figuring out what makes people pay attention, and what makes them stay.
I turn small audience signals into clearer messages, stronger campaigns and measurable growth—then build better ways to deliver the work.
In short: I improve performance, build audience-led channels and make delivery more efficient. The evidence and work behind each result are one click away.
A selected Atolls result that shows measurable improvement, not inherited channel scale.
See professional resultsOne broad channel expanded into category-led groups shaped around what members cared about.
Explore the channelsPepper Studio reduced a six-hour process to around three while keeping room for judgement.
Watch the product demoProject directory Optional deeper reading
Browse the full set of professional projects, evidence and independent case studies when you want more than the headline results.
+16.9% total views year over year, with ad views up 44.3% across the two-month period.
One channel scaled into six interest-led communities with 40K+ members.
A workflow tool that made a daily process 50% faster, reducing it from around six hours to three.
A recurring content property that turned new innovations into clear, relevant stories for its audience.
A strategy exploring how discovery changes when social feeds become places to buy.
A strategic hypothesis built from an everyday product and social behaviour.
A Damson Madder analysis that reframes fashion loyalty around desire, behaviour and brand gravity.
An expansion-led GTM plan covering positioning, packaging, economics, channels and measurement.
Here’s a bit of a “background check”
I was born and raised in Poland in a Vietnamese family. Amsterdam took me into media and digital culture; Bristol added management and marketing; London is where I’m now building my career.
Each move took me beyond what was familiar. It taught me to adapt quickly, embrace different cultures, stay curious and keep learning, especially outside my comfort zone.
Languages
Speaking Polish, Vietnamese and English also means understanding different social cues, tones and contexts. It helps me adjust how I listen, communicate and connect with people.
How I thinkSmall signals, bigger picture
I don’t treat a number as the answer. I use it as a clue: check the context, listen to the people closest to it and decide what is worth changing next.
Identify the behaviour or result that deserves a closer look.
Facebook broadcasts Trending-thread data flagged deals with unusually strong unique click-outs.Check the message, audience, timing, product and context.
Facebook broadcasts I checked category, audience fit, timing and live reactions behind the spike.Bring qualitative context and performance data together.
Facebook broadcasts I paired Metabase performance with each community’s engagement patterns.Build, test, track and improve the next iteration.
Facebook broadcasts I tailored the send, then tracked the response to improve the next one.Experience Career progression
Mar 2020 to Jan 2021
Michael Kors · AmsterdamLearned to read customer needs quickly, communicate value clearly and use digital clienteling to support repeat relationships.
Jan 2021 to Jun 2022
TrendWatching · AmsterdamTurned fast-moving consumer trends into clear B2B stories and supported the go-to-market launch of Amplify.
Nov 2022 to Nov 2023
Atolls · UKBuilt hands-on experience across content, community and day-to-day campaign delivery.
Role 1/3 · startedNov 2023 to Jul 2025
Atolls · UKUsed performance data to improve content and coordinated broader seasonal work including Black Friday and Prime Day.
Role 2/3 · promotedJul 2025 to Present
Atolls · LondonOwn audience, message, delivery and performance across the UK and Poland, while using AI to streamline the workflow.
Role 3/3 · currentThree roles, with growing ownership from publishing content to shaping campaigns and improving performance.
Professional work Completed in-role
I like the thinking part, but I’m also used to being the person who has to make it happen: building the campaign, writing the message, testing it, tracking it and iterating from the result.
A daily content property that meant finding the clearest story in a new innovation and translating it for the audience.
Supported the go-to-market launch of Amplify, now called the Trend Intelligence Platform, and helped bring the new product to its audience.
Explore the Trend Intelligence PlatformHelped keep the community active through social, broadcast and direct messaging channels.
Day to day Channel management
I handled the practical rhythm behind it: publishing, responding, adapting the message and showing up consistently across channels.
I started in social media and grew into work that connects the audience, the message, the execution and the result.
See career progressionProfessional results Atolls · HotUKDeals Facebook
HotUKDeals was already an established channel. I selected opportunities, shaped posts, published and learned from the response. The deltas show what moved; the screenshots show the content and evidence behind them.
1 October to 30 November 2025 · compared with the previous year
2,696,817 total · two-month period
345,786 total · two-month period
632 total · two-month period
Takeaway Page-level views increased 16.9% year over year, led by 44.3% growth in views from ads. Click-ins were comparatively stable at +3.0%, while the number of unique Facebook threads increased 27.2%.
Click any screenshot to inspect the source data.
Page-level Meta Business Suite data from 1 October to 30 November 2025. Total views increased 16.9% year over year; organic views rose 14.4% and views from ads rose 44.3%. The raw totals are shown in the screenshot for context.
Metabase data for 1 October to 30 November 2025. Facebook click-ins increased 3.0% year over year, from 2,618,882 to 2,696,817. The total is included as context rather than the headline result.
A HotUKDeals Facebook post published on 17 November 2025 reached 2.0M views, 1.2M viewers and 1.3K interactions.
A selected HotUKDeals post reached 1.1M views, 726.8K viewers and 873 interactions.
A selected HotUKDeals post reached 987.7K views, 645.2K viewers and 795 interactions.
What the numbers mean The page-level, click and thread figures cover HotUKDeals Facebook performance from 1 October to 30 November 2025. The individual post figures show selected content I worked on.
Atolls · Facebook broadcasts Community + copywriting
I started with one broad broadcast channel and helped expand it into six category-led communities across travel, fashion, gaming, groceries and more. By using each group’s interests to shape the content, timing and offers, we strengthened engagement and created more relevant opportunities to drive revenue across the network.
Members across six tailored Facebook broadcast channels.
From the opening line to the CTA, the copy was adjusted to the channel, the deal and the response I wanted to invite.
Used the Real Time Trending Threads dashboard to prioritise deals with strong live signals.
Sent fewer, better-fit deals so every broadcast felt worth opening.
Matched the language to the interests and context of each community.
Made the next action clear and used polls or reactions when they added value.
Atolls · workflow tool Professional project
A connected workspace for discovering content opportunities, creating the work, publishing it and learning from performance.
6h → 3h More space left for judgement, quality and learning.
The daily workflow involved too many manual steps and handoffs. Moving from discovery to publishing and review could take around six hours.
Pepper Studio brought the main stages into one clearer flow, making the process easier to manage, repeat and improve.
Background Education + achievements
MSc, Managementwith Marketing
BA, Media and InformationTrack: New Media and Digital Culture
Awarded through the University of Bristol’s Think Big initiative, recognising academic distinction and demonstrated leadership potential.
Completed the MSc in Management with Marketing at Distinction level, reflecting strong performance across the postgraduate programme.
Independent work Self-directed + recruitment projects
These projects let me follow a question all the way through: notice the behaviour, build a hypothesis and decide what I would test next.
This section combines self-directed studies with selected recruitment work. Each project is labelled so its context is clear.
Quick lookA strategy for growing TikTok Shop without trading away attention, trust or feed health.
3 pages · 4 min
Quick lookA growth hypothesis that treats visible AirDrop moments as product-generated social proof.
2 pages · 3 min
Quick lookA Damson Madder analysis that reframes loyalty around desire, behaviour and brand gravity.
7 pages · 5 min
Quick lookAn expansion-led GTM plan for launching AI crisis detection inside CisionOne, covering positioning, packaging, economics, channels and measurement.
18 pages · 10 minSupporting details The small print
Tools and formal training support the work; the outcomes above are the headline.
Google Analytics · GA4 · Excel · Metabase
Canva · Adobe Creative Suite · PowerPoint · Figma · OpenAI Codex · Claude AI
HubSpot · Meta Business Suite · Sprout Social · Hootsuite
What I’m looking for Growth + product marketing
I’m also exploring where AI can help me learn, test and build better, without losing the judgement that keeps the work grounded.
Have a role, project or conversation in mind? Get in touch.
